DIGITAL MARKETINGHome / Services
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet!
Our Digital Marketing Categories
our main categories of Digital marketing are:
Search engine optimization (SEO)
Search engine marketing (SEM)
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
With digital marketing, you can see the exact number of people who have viewed your website's homepage in real time by using digital analytics software, available in marketing platforms.
You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.
This intelligence helps you to prioritize which marketing channels to spend more or less time on, based on the number of people those channels are driving to your website. For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage.
DigitalFocus can professionaly manage your digital marketing activities.
Digital marketing can work for any business in any industry
Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs, and creating valuable online content.
Digital Marketing Channels
Digital marketing is about the implementation of a variety of customized digital media marketing channels to achieve any of the following objectives:
- To grow your products or services sales and profits
- Create your brand awareness and build a strong relationship with your target audience
- Create and add value
- Promote your products or services or brand
- And many more!
Digital Marketing is Cost-Effective
Digital marketing enables you to track campaigns on a daily basis and decrease the amount of money you're spending on a certain channel if it isn't demonstrating high ROI.
The same can't be said for traditional forms of advertising. It doesn't matter how your billboard performs — it still costs the same, whether or not it converts for you.
Plus, with digital marketing, you have complete control over where you choose to spend your money. Perhaps rather than paying for PPC campaigns, you choose to spend money on design software to create high-converting Instagram content. A digital marketing strategy allows you to continuously pivot, ensuring you're never wasting money on channels that don't perform well.